We want them to think of Groupon in a fundamentally new and expanded way.īrian Fields, chief commercial officer, Groupon Evolving from an ad platform into a marketplace for small businesses We think that now is that pivotal time when customers and merchants are ready to come back to the world. Close to 60% said they were more likely to support small businesses than before the pandemic. Of those surveyed, 74% said they never would take ordinary experiences such as eating at a restaurant or getting a haircut for granted again, a sentiment Groupon calls JODO – joy of doing the ordinary. Groupon surveyed consumers this spring and found the quarantines and social distancing of 2020 created prime conditions now to drive sales of Groupon deals for restaurants, spa and beauty treatments, activities and the other experiences it offers. We want them to think of Groupon in a fundamentally new and expanded way,” Brian Fields, chief commercial officer at Groupon, told CO. “We think that now is that pivotal time when customers and merchants are ready to come back to the world. It is seeing those changes pay off, as pent-up demand is driving spending, and as the pandemic has shifted increased consumer support for small businesses. It also has improved the customer experience with enhanced search capabilities and more targeted offers that reflect a customer’s interests and that encourage repeat purchases. Over the past year, Groupon has made it easier for small businesses to use the platform and expanded the types of offers they can sell. Groupon sees growing demand for local goods and services – a total addressable market it estimates at more than $1 trillion – as the secret to its future success. It wants to become the top destination not only for consumers looking for experiences, services and products, but also for small businesses seeking new ways to market themselves. Groupon, the online deals and discounts platform, is basing its turnaround plan on winning the $1 trillion-plus local economy. It is drawing more consumers with enhanced search capabilities and new options for repeat purchases.Groupon has made its platform more self-service, both as a way to make it easier for small businesses to post offers and to cut costs.Close to 60% of Americans surveyed by Groupon said they are more likely to support local businesses since the pandemic.Groupon is aiming to become the top destination for both consumers looking for experiences, services and products, and also for small businesses seeking new ways to sell.
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